Case Studies
$1.6M+ in Ad Spend in less than 6 Months!
$494K Generated from $117K Ad Spend in under 40 Days for High-Ticket Coaching (4.2x ROAS)
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Goal & Challenges:
Goal: Fill a 3-day paid live virtual real estate event to convert attendees into high-ticket buyers ($20K offer) using a structured paid event + sales call funnel.
Challenge: Brand-new pixel with zero purchase data and less than 25 days to spend $100K+ ad budget efficiently.
Strategy: Launched sales campaigns to sell $47 event ticket. The event delivered massive value, and the $20K high-ticket offer was pitched on Day 3 with a CTA to book sales calls.
Results:
💰 Ad Spend: $117,284.29
📈 Revenue Generated: $494,019
🧾 Ticket Purchases: 352
📞 Calls Booked: 47
👥 Show-Ups: 32 (Show Rate: 68.09%)
✅ Sales Closed: 20
🎯 High-Ticket Offer: $20,000 real estate mentorship program
🔥 ROAS: 4.2x
Drove 464 Leads in 3 Days at $15.50 CPL getting $40K in Revenue from $7.2K Ad Spend (5.5X ROAS)
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Goal & Challenges:
Goal: Drive leads for free webinar to upsell $1,000+ real estate course offer in that live training.
Challenge: Limited 3-day window, needed rapid testing and aggressive scaling to maximize results
Strategy: ABO with diverse creatives to find winners, and one CBO testing multiple audiences. Low performers were cut within 24 hours, and top creatives were scaled fast.
Results:
💰 Ad Spend: $7,193
🧠 Leads: 464
📉 CPL: $15.50
🎯 Webinar Show-Ups: 250
🛒 Conversions: 30
📈 Revenue: $40,000
🔥 ROAS: 5.5X
$149,673 Generated from $75,135 Ad Spend with Weekly Free Webinar Funnel (2x ROAS)
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Goal & Challenges:
Goal: Fill weekly free value-driven webinars aimed at aspiring real estate investors, with the objective of converting attendees into mentorship clients.
Challenge: Weekly live webinars required pausing and relaunching ads every week, limiting optimization yet consistent ROI and backend sales were still achieved.
Strategy: Ran lead-gen ads to fill weekly webinars, delivered value upfront, and closed $1,300 course and $8,000 mentorship sales live over webinar.
Results:
💸 Ad Spend: $75,135.51
💰 Revenue Generated: $149,673
📥 Leads Generated: 8,359
🎯 Sales Closed: 94
🧑💻 High-Ticket: $8,000 Mentorship
📚 Low-Ticket: $1,300 Course
🔥 ROAS: 2x
Grew 600+ Members in Free Skool Community at $9.78 Per Registration in USA Market
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Goal & Challenges:
Goal:
Grow a new Skool community from scratch in the USA market for building an audience for future low and high-ticket offers.
Challenge:
Scale community registrations while keeping cost per lead low, for purpose of top-of-funnel audience building.
Strategy:
Ran lead-gen ads targeting aspiring real estate investors, focusing on high-volume, low-cost Skool registrations to fuel future monetization, no sales team or direct offers involved.
Results:
💸 Ad Spend: $5,987
📥 Registrations: 612 Members
🇺🇸 Market: USA
⚡ Cost per Registration: $9.78
Scaled UK-Based Brand in Household niche from £0 to £51,072 (ROAS 5.4X)
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Goal & Challenges:
Goal: Generate profitable sales from scratch with a small budget.
Challenges: No prior revenue, needed quick sales without overspending on testing.
Strategy: Used a combination of Meta Ads and Google Ads to drive conversions
Results:
💰 Total Ad Spend: £9,457
📈 Total Revenue: £51,072
🔥 ROAS: 5.4X
$16,000+ in 30 Days from a $3.27K Ad Spend in US Market for High-Ticket Offer (4.9X ROAS)
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Goal & Challenges:
Goal: Drive qualified leads to a VSL funnel to generate appointments for a high-ticket training program.
Challenges: Niche audience, high-ticket pricing, and need for lead quality over volume in short period.
Strategy: Meta Ads using ABO for testing and CBO for retargeting. Leveraged past winning creatives, tested new ones, paired with direct-response copy.
Results:
💰 Ad Spend: $3,270
🧠 Leads: 1,383
📉 Cost per Lead: $2.36
📅 Calls Booked: 8
📈 Revenue: $16,000+
🔥 ROAS: 4.9X
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